ANIMO™ Pet Activity and Behavior Monitor from Sure Petcare Receives Editors’ Choice Award from Pet Product News International

ANIMO™ Pet Activity and Behavior Monitor from Sure Petcare Receives Editors’ Choice Award from Pet Product News International

MADISON, N.J., November 8, 2019 – Sure Petcare, the pet technology specialist, has been selected as a finalist for the Pet Product News International 2019 Editors’ Choice Award for ANIMO™, the dog behavior and activity monitor, which monitors sleep, exercise and changes in behavior. Overall category winners will appear in the January 2020 edition of the magazine.

ANIMO delivers insights into a dog’s activity and sleep, as well problem behaviors, such as shaking, scratching and barking. These insights help owners understand the changing needs of their pet over its lifetime, enabling them to provide proactive and personalized pet care.

Trained veterinarian and Managing Director of Sure Petcare, David Hallas, DVM, MBA, said, “We are delighted to be chosen as a finalist for the Editors’ Choice Award. ANIMO is an important tool for dog owners who want to be more aware of their dog’s behavior and activities. It is always there, 24/7, recording data about what is going on with a dog. Using this knowledge, owners can more proactively provide for their dog’s care.”

Worn on a dog’s collar, ANIMO comes with three differently sized attachment bands, making it suitable for dogs of all sizes. Weighing just 0.77 ounces, ANIMO is lightweight, comfortable and waterproof.  It sits flat against the collar and its “twist and lock” fitting not only makes it easy to attach and detach, but also holds the unit firmly in place. It operates using a standard coin cell battery which lasts for six months, preventing the need for regular charging.

ANIMO connects to the SURE PETCARE® ANIMO app via Bluetooth Low Energy (BLE), where owners can set and monitor daily activity goals for their pet, as well as view their pet’s activity and behavior reports by day, week, month or year.  The app also provides an hour-by-hour sleep quality report every night, which can be compared against previous nights to easily spot changes in sleep patterns.

Key features of ANIMO and the SURE PETCARE app include:

  • Behavior: The SURE PETCARE ANIMO app highlights significant increases in barking, scratching and shaking.  More frequent instances of these behaviors could indicate problems such as fleas, skin allergies, ear infections or environmental factors causing stress.
  • Activity: Set and monitor daily activity and calorie burn goals for your dog and receive a notification when each goal is met. View activity reports by day, week, month and year.
  • Sleep Quality: View your dog’s nightly sleep quality report, compare sleep quality over time and receive a notification if your dog’s sleep quality decreases. A poor night’s sleep can be an indication of stress, discomfort or illness. Customize your dog’s nightly sleep hours (5 hours minimum) for more accurate sleep quality monitoring.
  • Rest: See how much rest your dog gets during the day.
  • App access: Give access to friends, family and pet sitters so that they can sync ANIMO while you are not around.

Additional app features include:

  • Intuitive Dashboard: Pet alerts are now displayed at the top of the daily dashboard for greater visibility. The new scroll function makes it easy to look back on your dog’s alert history.
  • Update to Alerts & Notifications: Select which notifications you receive. Receive notifications when Activity and Calorie goals are met.                                                                                                               
  • New Rest Behavior Feature: Displays the amount of time your dog has spent resting during the day.
  • Background Sync: ANIMO will sync when the SURE PETCARE ANIMO app is open on your mobile device, even when it is running in the background.

About Sure Petcare

Sure Petcare, the pet technology specialist, provides pet products that empower owners to care for their pets in entirely new ways. Founded in 2007, we have developed an award-winning range of microchip-operated pet doors and feeders, which solve many problems commonly experienced by pet owners. SURE PETCARE, along with HOMEAGAIN®, is a Companion Animal portfolio of digital products within Merck Animal Health.

In 2017, Sure Petcare expanded its product range to include connected devices designed to provide proactive pet care by giving owners data and insight into their pets’ day-to-day behaviors, activities and routines. Over time, this information will provide pet owners a greater understanding of their pet’s health and well-being. 

Sure Petcare sells direct through retail stores and veterinary practices in 35 countries. Through its commitment to The Science of Healthier Animals®, Merck Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. Merck Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them.

For more information, visit or connect with us on LinkedInTwitterFacebook or Instagram.

Please see more information on the SURE PETCARE® ANIMO™ at [].